The GooTrek GO! mark, oversized and faint, on the brand black

GooTrek

A new tour operator, from its first logo to its first reels.

Client projectgootrek.com

Discover Morocco, one trek at a time

GooTrek runs tours and day trips across Morocco, from Marrakech to the kasbahs of Ouarzazate and the coast at Agadir. Flexminde built it from the brand up: the identity, the website, the search structure, the page copy and the reels, and keeps the site running as new tours are added.

  • 4disciplines from one studio: brand, site, SEO, videoScope of the engagement
  • 2trips live so far, with more being addedLive site, 1 October 2026
  • 9:16reels, cut vertical for socialGooTrek’s reels

GooTrek is new and still adding tours, so there are no traffic or booking results to report yet. These are facts about the work, and the site is live to check them against.

The Problem

A new tour operator with no name on the web, entering a market full of established agencies. It needed a brand people would remember from a phone screen, a site that could sell a single day trip today and a full catalogue later, and a reason for travellers to find it in the first place.

The Solution

Flexminde designed the GO! identity in black, white and one bright turquoise, then built the site on WordPress with WP Travel Engine, so every trip carries its duration, price, departures, language and transport in the same structure. Destinations, activities and trip types are set up as filters from the start, the copy is written around how people search for Morocco tours, and short reels carry the brand onto social.

The Outcome

GooTrek is live with its first destination and trips, and a structure that takes each new tour without a redesign. The work continues: Flexminde keeps the site’s plugins up to date and extends the structure as the catalogue grows.

The GooTrek home page on a phone, with the logo, a kasbah photograph and the destination and activity search
The home page at 390px

Built to grow into

Most tour sites are built around the trips they have on launch day. GooTrek’s was built around the ones it will have, so adding a tour means filling in a form, not rebuilding a page.

  • A mark that works small

    The GO! mark is a heavy, slanted badge with a turquoise exclamation point. It reads as an app icon, a video watermark and a favicon, as well as in the full GOO!TREK lockup.

  • Search by place and by activity

    The home page opens on a search bar with two questions, destination and activity, and every listing can be filtered by price, duration, trip type and tags.

  • Every trip in the same shape

    Each trip page shows a gallery, a description and a fact panel — language, transport, departure and arrival city — with dated departures and a price, so trips can be compared at a glance.

  • Copy written for search

    Page titles and destination copy are written around what travellers type, such as Morocco tours and Marrakech tours, so each new destination page has a search to answer.

What it looks like

The brand plate shows the identity Flexminde designed. The rest are the live site on 1 October 2026, while the catalogue is still being filled. Open it yourself and compare.

  • The GooTrek identity: the GOO!TREK lockup in black on white and in white on black, the GO! app icon, and the palette of black, turquoise and white
    Brand identity — the lockup, the GO! icon and the palette
  • The GooTrek home page, with a photograph of a kasbah at sunset, the headline Explore Morocco your way, and a search bar by destination and activity
    Home page — live site, October 2026
  • A GooTrek trip page for a private day trip from Marrakech to Ouarzazate, with a photo gallery, the trip description and a fact panel
    Trip page — live site, October 2026
  • The GooTrek Marrakech destination page, with introductory copy, filters for price, duration, activities and trip types, and a trip card with its next departures
    Destination page with filters — live site, October 2026

On social

Two of the reels Flexminde edited for GooTrek’s social accounts. The footage is partly stock or shot by others; the edit, the titles and the GO! branding are Flexminde’s.

  • Gnawa night, OuarzazateA Gnawa music night, around Ouarzazate and Aït Benhaddou. 47 seconds.
  • Sunset in the dunes, AgadirAn evening on the dunes outside Agadir. 15 seconds.

Under the hood

A standard WordPress stack, where a new tour is added from the dashboard, kept current by Flexminde.

  • WPWordPress with ElementorPlatform
  • WTEWP Travel Engine for tripsBookings
  • Ongoingplugin updates and new structureUpkeep

One studio, start to finish

The identity came first: the GO! badge, the GOO!TREK wordmark with its tagline, and a palette of black, white and one turquoise, used for buttons, icons and the exclamation point in the name.

The site runs on WordPress with Elementor and WP Travel Engine. Flexminde set up the trip structure — destinations, activities, trip types, durations, prices and departure dates — so the search bar and the filters work for two trips today and for a full catalogue later, and wrote the page copy around the searches it needs to answer.

The work is ongoing. Flexminde keeps the site’s plugins up to date, extends the structure as tours are added, and edits short vertical reels that carry the GO! brand onto social.

One trek at a time. One tour at a time, too.

How the work ran

In this order, and no stage started before the one before it had produced something the client had seen.

  1. Brand identity

    The GO! mark, the GOO!TREK wordmark and tagline lockup, the app icon and favicon, and the palette.

  2. Structure and SEO

    Keyword research into how travellers search for Morocco tours, turned into destinations, activities, trip types and page copy.

  3. WordPress build

    The site on WordPress, Elementor and WP Travel Engine, with search, filters and a trip template ready for the catalogue.

  4. Reels

    Short vertical videos edited for social, with the GO! branding on every one.

  5. Ongoing upkeep

    Plugin updates, and new structure as tours are added.

The services behind GooTrek

The same work is available on its own. These are the parts of it this project actually used.

GooTrek questions

What people ask about this project once they have seen the numbers. If yours is not here, ask it on a first call.

Why does the site only show a few trips?

GooTrek is new, and its catalogue is being filled tour by tour. The structure was built for the full range from the start, so each new trip slots in without changes to the site.

Did Flexminde film the reels?

Not all of it. The footage is partly stock or shot by others. Flexminde edited the reels and added the titles and GO! branding.

Is Flexminde still working on GooTrek?

Yes. Flexminde keeps the site’s plugins up to date and extends the site’s structure as new tours are added.

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