Hospitality, food and retail websites
Restaurants, cafés, food producers and shops all share one customer. They are standing up, in a hurry, holding a phone with one bar of signal. That is the condition your site has to survive, and it is nothing like the desk it gets designed on.
What is different here
Every sector claims to be a special case. These are the constraints that really change how the build gets done. Not a services list with a different noun bolted on the front.
The phone is the primary device
Not a shrunken desktop site. Menus, opening hours and the order button need to be reachable within seconds on a bad connection.
Hours and menus never sit still
Seasonal menus, holiday hours, sold-out items: all of it shifts weekly. If changing them needs a developer, nobody changes them, and the site starts lying to your customers.
Local search decides footfall
For a café or a shop, getting found means a map result and an opening-hours snippet as much as a ranking. Structured data and consistent details do that job.
Photography carries the sale
Food and product images are the product. They are also the usual reason these sites crawl, and that is a build problem, not a photography one.
Stock and catalogue reality
Ranges shift, variants multiply, things sell out. Your catalogue structure has to take all of that without needing a rebuild.
Peaks are not averages
Traffic arrives in bursts: lunchtime, weekends, the day a campaign lands. Performance has to hold at the peak, not at the median.
Work in this sector
Real projects rather than a claim of experience. Each one is live; partner work is credited to the studio it was delivered with.
Client project
Épicerie Fine La Boîte Noire (opens in a new tab)
A WooCommerce storefront for a fine-food retailer, with keyword research feeding the structure.
Client project
AustRecipes (opens in a new tab)
An Australian recipes site on WordPress, with keyword research shaping how the content is organised.
Client project
Pitzo (opens in a new tab)
Website build, with keyword research run before the structure was set.
Client project
Italian Barrista (opens in a new tab)
Search engine optimisation and performance work for a café.
What we build most often
The work that comes up repeatedly in this sector. Anything outside it is named in the written scope before the build starts.
WooCommerce storefronts
Product structure, variants and checkout built around how the business actually sells.
Menus and opening hours
Editable by your team without touching the layout, and marked up so search engines can read them.
Local search foundations
Structured data, consistent business details and the technical work behind being found nearby.
Image pipelines that stay fast
Modern formats and responsive sizes, so your food photography sells the dish instead of stalling the page.
The services behind it
Projects in this sector usually combine these. They are listed separately because the work is genuinely different, not because they are sold separately.
WordPress & WooCommerce
WordPress and WooCommerce development: new builds, online stores, and rescues of slow or unmaintainable sites. Set up so your team can edit content without breaking anything.
SEO
SEO services from a senior-led studio: keyword research, technical and on-page SEO, structured data and Core Web Vitals, plus the off-page work that builds authority over time.
Web Development
Website creation and web development from a senior-led studio. WordPress, Next.js and Astro builds, with semantic markup, accessibility and performance handled while the site is being made.
Hospitality, Food & Retail questions
The questions that come up before this kind of project starts. If yours is not here, ask it on a first call.
Do I need an online store, or just a website?
It depends on where the money changes hands. A café taking orders at the counter needs speed, a menu and opening hours. It does not need a checkout. A producer shipping boxes needs a real store. Building a store you will not use adds cost and maintenance forever, so we settle that question in scoping.
Can my team update the menu without calling a developer?
Yes, and in this sector it is the requirement, not a nice extra. Menus and hours move every week, so they are set up as editable content with the layout locked away. Your team changes what the page says. They cannot break how it works.
Why is my restaurant site slow on a phone?
Almost always unoptimised images. Food photography is big by nature, and a site that sends a full-resolution photo to a phone on mobile data feels broken no matter how good the design is. The fix lives in the build: modern formats and responsive sizes. You keep the photos.
Will this help us show up in local searches?
The technical half, yes: structured data, consistent business details, and a page that loads fast on a phone. The other half is your business profile and your reviews, and those live outside the website. You get told that plainly, not quietly billed for it.
Another sector?
Building in this sector? Let’s scope it.
Tell us what the site has to do and what already exists. You get a straight answer on whether it is a fit, and a written scope before anything starts.
- Senior-led from first call to launch
- Written scope before any build starts
- Built to WCAG 2.2 AA and tested
- No quote until you are ready