SEO that starts with how the site is built Technical, on-page and off-page work that compounds
Search work that starts with crawlability, structure and speed. Content cannot rank on a site search engines struggle to read. Keyword research shapes the structure before a word gets written.
What the work covers
Every item below is part of the service rather than an add-on discovered later. Anything that falls outside it is named in the written scope before the work starts.
Keyword research
What people really search for, mapped to pages, while the structure is still open to change.
Technical SEO
Crawlability, indexation, canonicals, redirects, sitemaps and robots rules. The layer most audits skim over.
On-page SEO
Titles, descriptions, heading structure, internal linking and content structure, page by page.
Structured data
Schema.org JSON-LD that agrees with what a visitor can see, using stable identifiers and no conflicting markup.
Core Web Vitals
LCP, INP and CLS are engineering problems with a ranking side effect. They get measured, never guessed.
Off-page SEO
Authority work gets scoped separately. It never stops, and no studio controls how fast it moves.
How the work runs
Four phases, in this order, on every engagement. No stage begins before the previous one has produced something you have seen and agreed to.
Audit
What is indexed, what is not, and which technical problems are capping the site today.
Research
Keyword and intent mapping that shapes the site structure. Not just a list of terms.
Fix
Technical and on-page work, ordered by whatever is holding the site back hardest.
Measure
Search Console and analytics wired up, so you can judge the changes against real data.
SEO questions
The questions that come up before committing to this work. If yours is not here, ask it on a first call. That call exists for exactly this.
What is the difference between on-page and off-page SEO?
On-page covers everything on your own site: structure, content, metadata, internal links, speed and markup. Off-page covers the signals you earn elsewhere, mainly links and mentions. On-page sits inside your control, and it is where results start, so it comes first here.
How long does SEO take to work?
It depends on the site, the competition and where you start. Anyone quoting a fixed timeline is guessing. Here is the honest version: technical fixes can change crawling and indexing fast, while authority and movement on competitive terms build over months.
Do I need SEO if my site is new?
A new site is the cheapest possible moment to get this right. Keyword research done before the structure sets decides your URLs, your navigation and your page hierarchy. All three get expensive to change once the site is live and indexed.
Can you guarantee first-page rankings?
No. Any studio promising that is selling you something it does not control. What we do control: a site that is crawlable, fast, correctly structured, and aimed at searches real people type.
Is SEO included when you build a site?
Technical SEO is, and it is not an upsell. Crawlability, structured data, metadata, internal linking and performance are all build decisions. Ongoing keyword, content and reporting work gets scoped separately, because it never finishes.
Often bought alongside
Most projects use more than one of these. They are listed separately because the work is genuinely different, not because they are sold separately.
Build something that earns its keep
Tell us what the site has to do. The searches it needs to win, the customers it needs to convert, and how your team works day to day. You get a straight answer on whether it is a fit, and a written scope before anything starts.
- Senior-led from first call to launch
- Written scope before any build starts
- Built to WCAG 2.2 AA and tested
- Clients in Morocco, France, Oman and beyond