WordPress and WooCommerce without the sprawl Stores and sites your team can actually run
New WordPress builds, WooCommerce storefronts, and rescues of sites that have gone slow, fragile or impossible to edit. Set up so changing content never puts the layout at risk.
What the work covers
Every item below is part of the service rather than an add-on discovered later. Anything that falls outside it is named in the written scope before the work starts.
WooCommerce storefronts
Product structure, checkout and catalogue shaped around how you really sell.
New WordPress builds
Themes written for your content model, not bent out of a purchased template.
Rescues and clean-ups
Plugin sprawl cut back, page builders untangled, and slow pages fixed at the cause instead of cached over.
Editor experience
Blocks and fields set up so your team edits with confidence and nothing breaks.
Performance and Core Web Vitals
Image pipelines, caching and query work, for stores that outgrew their original setup.
Search foundations
Clean URLs, structured data and metadata, all handled inside the build.
How the work runs
Four phases, in this order, on every engagement. No stage begins before the previous one has produced something you have seen and agreed to.
Audit
What the site runs on now, what is slowing it down, and what is worth keeping.
Plan
Content model, templates and plugin choices, agreed in writing before anyone builds anything.
Build
Theme and store work, with editing tested by the people who will use it.
Hand over
Training notes, deployment setup, and a site your team is not scared to touch.
WordPress & WooCommerce questions
The questions that come up before committing to this work. If yours is not here, ask it on a first call. That call exists for exactly this.
Do you use page builders like Elementor or Divi?
Only when a site already leans on one and replacing it sits outside the scope. Given the choice, no. Page builders write your markup for you, and that is where most of the performance and accessibility trouble in a WordPress site begins. Blocks and custom fields hand your team the same editing freedom without the bill.
My WooCommerce store is slow. Can that be fixed without rebuilding?
Usually, yes. Slow stores nearly always come down to plugin overlap, unoptimised images and uncached queries. WordPress itself is rarely the culprit. An audit shows which of those apply before anything gets rebuilt, because a rebuild is the expensive answer and often the wrong one.
Can you take over a site somebody else built?
Yes. It starts with an audit of the theme, plugins and hosting, so the scope matches what is really there. That includes telling you plainly if rebuilding beats maintaining.
Will updates break the site?
That risk comes from how the site was assembled. Fewer plugins, a theme that does not fight core, and no unversioned edits to third-party code all shrink it. Nobody can promise an update will never cause trouble. A good build makes trouble unlikely, and quick to undo.
Do you handle hosting?
Hosting stays in your name, so you own it. Recommendations, setup and deployment config are part of the work. The account and the billing stay with you.
Often bought alongside
Most projects use more than one of these. They are listed separately because the work is genuinely different, not because they are sold separately.
Build something that earns its keep
Tell us what the site has to do. The searches it needs to win, the customers it needs to convert, and how your team works day to day. You get a straight answer on whether it is a fit, and a written scope before anything starts.
- Senior-led from first call to launch
- Written scope before any build starts
- Built to WCAG 2.2 AA and tested
- Clients in Morocco, France, Oman and beyond